Account Manager (Retention)

BF AM 2710

Posted: 27/10/2026
£31,200 per annum + bonus West Midlands – Hybrid (3 days on-site, 2 days remote) Full Time
The Role

This is an exciting opportunity to join a leading UK trade association, supporting the retention and development of its established membership community.

As Account Manager, you will manage a portfolio of existing members, building strong relationships, increasing engagement and ensuring members are making the most of their membership benefits. You will take a proactive approach to renewals, handling objections and identifying opportunities to improve retention.

Alongside account management, you will carry out regular outbound calls, work towards sales and retention targets, and identify opportunities to upsell and cross-sell additional products and services.

The Company

You will be working with a leading UK trade association supporting independent businesses across the hospitality sector.

The organisation provides its members with professional support, commercial benefits and industry representation, helping businesses access valuable services and opportunities.

Essential Skills & Experience
  • Strong sales or account management experience
  • Experience managing and developing existing customer relationships
  • Confident conducting high-volume outbound calls
  • Experience working towards sales, revenue or retention targets
  • Strong objection handling, negotiation and influencing skills
  • Experience identifying upselling and cross-selling opportunities
  • Excellent communication and relationship-building skills
  • Strong organisation and ability to manage multiple accounts
  • Resilient, proactive and commercially driven
Desirable Experience
  • Experience within a membership or trade association environment
  • Knowledge of the hospitality industry
  • Experience using Microsoft Dynamics or similar CRM systems

This is a great opportunity for a commercially driven Account Manager who enjoys building relationships, achieving targets and playing a key role in improving customer retention.

If you are interested, please apply with an updated CV and/or reach out to ben.forrester@instinct.co.uk.

Apply for this role


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