In today’s tech-focused world, the way that we learn is constantly evolving. Gone are the days when we’d rely on good old textbooks and lengthy lectures. Nowadays, we’re in the age of engaging and highly accessible methods, and at the forefront of this is video learning.
As leading experts in digital learning recruitment, we’re constantly on the ball when it comes to new ways of learning. In this blog, we’ll take a look at what video based learning actually is, and why it’s becoming a non-negotiable standard for forward thinking businesses and organisations.
Ready to transform your training strategies? Let’s get into it…
So, what is video based learning?
Video learning, to put simply, is learning that is facilitated by video. Unlike other types of eLearning platforms, videos offer a multisensory experience as they can integrate camera footage, animations, graphics, text, and other elements to become a rich audio-visual learning experience. With all of these features combined in one platform, it’s no surprise that video based learning is swiftly taking over the norm for online training.
What are the benefits of video learning?
There are plenty of benefits of eLearning platforms, but videos are an extremely useful medium because they have the ability to combine visuals, sound, and text. As well as obvious benefits for the learner, video learning also has plenty of benefits for organisations. It’s unique as it can show how tasks can be completed in the form of a tutorial. Users can immediately put to use what they have seen, which can help to build skills, not just transfer knowledge.
Some other key benefits of video learning include:
- Increased knowledge retention – When it comes to using an LMS, the main goal is that you want employees to actually learn and apply their skills. Video learning reduces the cognitive load and actually shows users what to do, allowing them to apply it to their role.
- Great accessibility – Videos can easily be captioned, subtitled, or even dubbed, making training accessible to remote teams without the expense of travelling into the office to partake in training.
- On demand solutions – With videos, employees can easily access a quick, 3-minute video exactly at the moment of need, for example, resetting a password or processing a client request. They can request solutions anytime, anywhere.
- Better attention span – Video learning excels at delivering information in bite-sized, focused chunks. This fits better with modern attention spans and workplace flow interruptions.
- It enables microlearning – Because these videos don’t last long, they’re an ideal format for facilitating a microlearning strategy. Sharing short yet engaging videos can actually create a more meaningful learning experience and leave a better impact on employees.
Types of video learning (with examples!)
When it comes to video learning, there are some standard formats that are most commonly used. Let’s have a look at them in a bit more detail, along with some examples…
Instructional videos
These are your classic ‘How To’ videos. They can either be instructor led, or generated by another user. These types of videos are often found through searches in a moment in need and are used to clearly demonstrate a task, particularly perfect for microlearning. This type of video can also be used to reinforce learning.
Screencasts
A screencast is a video recording that captures the actions that take place on the screen. This type of video learning is a great solution if you need to train your employees on how to use complicated software, because it shows somebody else demonstrating the software exactly how it would be on their screen.
Animated videos
This is the most fun one, where animations are used to create visuals or infographics. Sometimes, it might not be practical to use real footage and this can be a good way to incorporate characters or a story line to engage the audience.
Interactive videos
Interactive videos are just one of the many ways to make learning more immersive. It’s a newer format, but it usually offers a scenario where viewers are asked to respond to situations by choosing a ‘this or that’ action. The scenario then plays out based on the decision they make.
Interactive videos can also offer a sense of eLearning gamification, which involves adding a gaming element to the format, which is usually some way of rewarding the learner for the tasks they complete and shows their progression through modules. It’s a great way to increase engagement and retention.
Start strategising with the help of Instinct Resourcing
Hopefully, you’re now equipped with knowledge about video learning and understand why it’s a great step towards a more engaging and effective learning experience. The scalability of videos makes them one of the most powerful tools in the L&D toolkit. So, if your organisation is not already utilising it, what’s stopping you?
At Instinct Resourcing, our mission is clear: to drive the digital revolution forward by connecting top talent with innovative companies. We’re industry experts with a wealth of experience, so you can rely on us to recruit a successful team for years to come.
Get in touch with us and let us help recruit staff that can impact your next video based learning project today!
Video based learning FAQs:
Is video based learning only for technical or software training?
No, it’s not. While video learning is great for demonstrating technical skills and software walkthroughs, its benefits extend across a whole organisation. It’s great for soft skills training, compliance and HR onboarding, sales enablement, and even a change in management.
What is the ideal length for a training video?
Most training content should adhere to microlearning principles, with an ideal length ranging from 2 to 6 minutes. If you have longer topics, these should be segmented into a series of short, focused videos. This’ll allow users to digest the information easier and it reduces the risk of cognitive overload.
What is the biggest challenge in implementing video learning?
One of the biggest challenges is often your internal capacity and expertise. A lot of organisations might struggle to find skilled instructional designers, eLearning developers, or video production specialists who can create these videos for you without you paying excessive costs.
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