What is a Blended Learning Designer?

As learning recruitment specialists for over 14+ years, we want to share what we know. Whether you are looking to start your journey into Blended Learning Design or want to upskill your knowledge, we are here to help!

Following our “What it means to be a..” series, we will discuss what a Blended Learning Designer is and why their skill set is pivotal in the Digital Learning world.

What is a Blended Learning Designer?

A Blended Learning Designer is a learning designer who creates learning solutions that include both digital and face-to-face elements.

This flexible approach to learning mixes online learning with in-person training, meaning learners can benefit from accessible digital learning while still experiencing the value of in-person, hands-on sessions. Blended learning often involves learning styles such as self-paced digital elements, instructor-led sessions, or virtual classrooms supplemented with digital resources.

Essential Skills for Blended Learning Designers.

1. Instructional Design Knowledge – Understanding how people learn and adapting delivery strategies to meet various learning objectives. Familiarity with models such as ADDIE
2. Tool Fluency – Proficiency in authoring tools (e.g., Rise 360, Storyline) for content creation and delivery on platforms such as Microsoft Teams.
3. Empathy and Communication – Designing with both the student and the facilitator in mind, understanding their requirements, and ensuring the learner receives the best possible training.
4. Begin with what you know – Many blended designers make the shift from teaching to learning and development or training coordination.
5. Become qualified – Investigate certificates in instructional design or digital learning

The role of a Blended Learning Designer requires adaptability, innovation, and a continuous desire to stay updated with new learning technologies and methodologies.

Blended Learning Methodologies

It’s important that blended learning is accessible for learners. Some of the elements that can be incorporated are as follows.

• Digital tools such as videos, quizzes, simulations, gamified content, and interactive scenarios to increase engagement and portray a realistic learning environment.
• Collaborative learning activities such as discussion, group interactivity, and live virtual sessions.
• Formative and summative assessments, real-world tasks, and adaptive learning paths that will measure learner progress.
• Developing multimedia assets such as eye-catching visuals and animations to improve knowledge retention.

Responsibilities and Key Skills

Blended Learning Designers collaborate closely with Subject Matter Experts (SMEs) and other key stakeholders to develop content that aligns with key learning objectives, whether that be soft skills or technical-based learning.

In addition to instructional design, a strong understanding of authoring tools such as Articulate 360, Evolve, Adapt, and any other industry leading tools is beneficial. Having a good understanding Learning Management Systems (LMS) or Learning Experience Platforms (LXP) and standards like SCORM and xAPI helps ensure seamless course delivery.

A strong core understanding of early-stage design is important, however it’s also beneficial to have the ability to develop interactive elements such as video editing, graphic design, and user experience (UX) design using tools like Adobe Creative Suite. The technical and creative combination of both elements allows Blended Learning Designers to develop engaging and effective content.

A Blended Learning Designer is responsible for developing learning programs that integrate in-person sessions with online content. This role involves choosing the best approach for each learning objective and creating a smooth, engaging experience that helps the learner throughout their journey.

Training and Upskilling

Whether you are new to blended learning or looking to refine your skills, there are plenty of courses available to help you develop expertise in this field.

• Introduction to Blended Learning Design
• Training on eLearning authoring tools and digital learning strategies
• Instructional Design Masterclass
• Online Blended Learning Certification Programs

If you’re thinking about moving into blended learning design or seeking for someone with these talents, get in touch Contact Us today! Our team at Instinct Resourcing is available to help you navigate the digital learning world.