In the competitive world of digital learning, finding the right talent can feel like searching for a needle in a haystack. You’re probably aware that you need a skilled and creative individual, but just how do you write a job description that outlines the role while attracting top-tier talent?
These days, a generic job description won’t cut it. To attract the best eLearning development experts or LMS professionals, you need to speak their language and showcase why your organisation is the perfect place for them to grow. In this post, we’ll teach you how to write a digital learning job description that will highlight the right skills to sell your company’s culture.
Remember, you can even submit your CV to us here at Instinct and wait for us to be in touch!
Why should you have a good job description?
First of all, you might be wondering why a good job description matters so much. Well, it’s your best shot at making a good first impression. Think of it as a marketing tool for the role that you need to fill. You’ll easily be able to filter out those who aren’t a good fit, saving you time and effort in the long run. Some benefits of having a good digital learning job description include:
- Attracts the right candidates, like eLearning designers or eLearning project managers
- Sets clear expectations
- Improves performance management
- Reduces employee turnover
- Improves the candidate experience
This allows you to attract only the top talent. Instead of hiring a digital learner, you might be someone who’s interested in applying for the job. If this is the case, you can have a read of our CV tips for 2025 that should help you land an interview!
How to write a digital learner job description that stands out
So, what is the secret when it comes to writing a digital learner job description? It isn’t just about listing requirements… It’s about telling a story. Your job description is your first and best opportunity to sell your role and your company’s vision. Below, we’ve got some top tips when it comes to writing one and how this can assist you in building a high-performing digital learning team. Let’s have a look at them in a bit more detail.
1. Lead with impacts
Make sure that you aren’t leading with statements like “responsible for designing modules.” You’ll want to be more open with how the role directly influences business objectives. Instead, try saying “you’ll be instrumental in reducing time-to-completion for new hires by 15%.” This will immediately show the candidate that this isn’t just a role, it’s an opportunity to make a real difference. It allows you to tell more of a story and connect their work directly to business goals.
2. Include salary bandings
In today’s competitive talent market, being transparent and honest is crucial. If you’re leaving the salary out of your job description, you’re losing top-tier talent who will move on to another job ad that has this crucial information to hand. Including a clear salary banding in your job description is a non-negotiable step and will immediately filter out candidates who are not aligned with your budget. More importantly, it demonstrates that your company is progressive and confident. This small action builds trust from the very first interaction and gives applicants a clear, honest portrayal of the role they are applying for.
Interested in the salaries of digital learning jobs? Have a quick read of our updated salary benchmarking guide for tech professionals.
3. Showcase your tech stack
Digital learning professionals are both creators and technicians. So, if you’re using generic phrases like “proficient with eLearning software”, this simply isn’t enough. By listing your tech stack in your job description, you’re immediately showcasing the sophistication of your L&D function. Will your candidate need experience with tools like Vyond or Camtasia? Or will they need to be an expert in Learning Management Systems like Docebo or Moodle? Being this specific in the job description will immediately filter for candidates with specific skills, and filter out those who don’t have as much relevant experience.
This small detail can be the difference between attracting a qualified candidate and an actively engaged one.
4. Define your L&D philosophy
Another great tip is to clearly articulate your team’s philosophy. Every company has a unique approach to learning, whether that’s in the commercial or educational eLearning industry. By having this in your job description, you’re helping candidates understand if they’ll be a crucial fit. This level of transparency doesn’t just attract people with the right mindset, but it also filters out those who would be a poor match. It’ll ensure that you’re getting people who have a small understanding of what it’s like to be a part of your team.
5. Be open and transparent
And finally, on our list of how to write a digital learning job description is being honest. It’s a powerful way to build trust and set realistic expectations from day one. We’ve already touched on the importance of including salary bandings, but you should also be honest about things like whether the role is fully remote or hybrid, and whether it’s replacing someone permanently or part-time. It will help your candidate to make an informed decision and lead to a better-quality hire. By pulling back the curtain, you’re inviting them to be a part of a team where they already know what to expect.
Eager to find out more? We’ve got a list of some of the highest paying digital jobs in 2025.
Stand out from the crowd with Instinct Resourcing
We hope this blog has been useful in teaching you how to write a digital learning job description. Remember, your job description is more than just a list of responsibilities; it’s your first conversation with your new hire. Having a well-written description demonstrates that you value the expertise of digital learning professionals who want to commit themselves to your business.
Here at Instinct Resourcing, we’re an industry-leading eLearning recruitment business that aims to connect top talent with innovative companies, driving the digital revolution forward. And, we specialise in matching visionary organisations with the right digital learning professionals they need to succeed.
Contact us today to find the perfect fit for your team!
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